How we do it
Our Mission is to make the measuring, developing and managing of Customer Experience more visible. Helping our customers to find best ways for developing their Customer Experience is our core business.
What is important to us
Happy people make excellent results. There is a strong correlation between employer satisfaction and customer satisfaction.
We care for our people and for our customers.
Relax! Everything works out eventually. Sometimes it need more time and effort but still would be better to do it with a smile on our face.
Let’s keep it simple. Simplicity is the key to understanding and time efficiency.
Trust and transparency. – We keep our promises and share it openly with you.
We succeed together. We are nothing without our customers and we remember that every day.
What we believe in
Customer Experience will become essential for the success of every business. Globalization and digitalization effects on every industry making competition harder. Customer Experience will become key differentiator between those who success and those who don’t.
Tridea helps businesses to create winning customer experience strategies in multichannel environment by bringing unique understanding of Customer Experience across channels.
Founder and CEO
Marko has experience on digital business since the early days of Internet – a quarter of a century now.
He has authored two books, consulted dozens of companies, given 100+ presentations and lectures in conferences and trainings about ecommerce, digital business and customer experience.
He was CEO of Fincommerce an ecommerce consultancy, CEO of Arena Partners and Arena Interactive, digital and mobile business development companies owned by Finnish Newspaper companies. He also worked as Managing Consultant at Descom (an IBM partner) responsible for marketing technologies and customer experience. He has also concrete ecommerce expertise as an online bookstore responsible.
Tiia has a keen interest in website usability, visuality and web marketing. The more she has been working with the e-commerce projects, the more she has become attracted to the developing of customer experience in the web – and customer experience as a whole. She is fascinated by data analysis. Exploring and gathering all the information and learning how to make use of all the collected data is her passion.
Tiia gets very excited of all the interesting and challenging problems she faces in her work, since she wants to develop herself continually. She has worked many years as a customer service representative and has become very familiar with the aspects of customer experience.
Nowadays she wants to be part of developing companies’ customer experience in order to make sure the customer service is as functional as possible and that customers’ needs are taken care of online as well.
As an employee Tiia is accurate and willing to adapt all the new situations she faces in her work. At Tridea her responsibilities are web analytics and all the technical challenges.
At Tridea Erja is responsible for the strategic planning, designing and implementing branding, marketing and communications activities.
Erja is a multiskilled worker with good organizational skills. Analytical thinking and seeing the big picture have become part of her daily life. She is always interested in learning new things and developing herself both as a person and an employee.
Since her youth, customer service has fascinated her, and she has been working in the customer service sector for nearly 20 years now. Studies and work in the field of Education has also raised her know-how in customer service and customer experience. Moreover, the Business studies and years of work in the world of sales and marketing has increased her interest in marketing, branding and customer experience.
Her knowledge areas are the brand building process, strategic planning of marketing and communications, digital marketing and customer-oriented approach. She also has a keen interest in service design, customer insight, analytics and research. As a visual person she enjoys beautiful and impressive things. Kindness, exactness and courtesy are the important values in her life.